At this webinar, you'll learn the following:
- How to develop a data-driven marketing strategy that respects privacy regulations, leverages data triggers, and automates user journeys.
- How to navigate and comply with privacy regulations like GDPR and POPIA while developing a data-driven marketing strategy.
- The reasons behind the declining value of digital media and alternative approaches that can amplify your marketing efforts.
Attending this webinar will give you the knowledge and tools necessary to transform your marketing approach, navigate privacy regulations, revitalise your marketing efforts, and build a solid foundation of first-party data that empowers your marketing success.
Presented By:
Mike Saunders, CEO of Digitlab
Mike Saunders, CEO of Digitlab, is a renowned Digital Business and CRM Consulting expert acclaimed for his unique ability to blend technological expertise with insightful business strategy. His leadership in digital consulting, combined with his roles as an international conference speaker and author, has solidified his reputation as a visionary in the digital realm.
Mike Saunders is a renowned conference speaker celebrated for his dynamic, insightful, and relatable presentations. His talent for simplifying complex ideas has solidified his reputation as a sought-after voice in digital business. Known for his down-to-earth approach, Mike engages audiences by making intricate subjects understandable, engaging, and actionable.
For those who like a bit more detail:
- Webinar Focus:
- Addressing marketing challenges in the evolving landscape, focusing on privacy regulations like GDPR and POPIA.
- Exploring alternative strategies beyond traditional approaches due to the saturation of digital media and declining value.
- Target Audience:
- Geared towards marketing professionals seeking to navigate challenges and leverage data for successful campaigns.
- Topics Covered:
- Managing POPIA and GDPR compliance while developing a data-driven marketing strategy.
- Insights and practical advice on aligning marketing practices with privacy regulations.
- Exploring reasons for the diminishing value of digital media and proposing alternative approaches.
- Identifying data triggers for customer intent and behaviours.
- Building automated user journeys for engaging and personalised customer experiences.
- Shift to First-Party Data:
- Emphasizing the need to move from relying on Third Party Data to building a solid foundation of first-party data.
- Establishing direct relationships with customers and gathering consent-based data.
- Practical Strategies:
- Providing insights into practical strategies for collecting, organising, and analysing first-party data.
- Gaining actionable insights to fuel marketing initiatives.
- Webinar Outcome:
- Equipping participants with knowledge and tools to develop privacy-respecting, data-driven marketing strategies.
- Understanding the importance of first-party data and its role in creating meaningful connections with the target audience.