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Insight 2024

The State of Digital Report

Current industry trends and insights to benchmark your business against.  

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Take the Survey and get access to the Full INSIGHT2024: The State of Digital Report

Executive Summary


120 companies surveyed, 20 top trend and digital experts worldwide provide 156 pages of insight into your 2024 digital marketing plans.

Insights to Stay Ahead of the Pack 

In collaboration with the Digital Marketing Conference, the 16-question survey on the current state of digital was conducted to gain valuable insights into the marketing strategies and industry trends currently making waves in the digital landscape.  

Here's what you can expect from the report:

Expert Insights: Get insights from digital marketing experts and analysts.

Comprehensive Trends: We have thoroughly researched the digital industry, analysing survey data and expert articles to identify key trends and circumstantial realities.

Strategic Guidance: Get the answers you need to make smart decisions.

    • What's working in digital marketing today?
    • How can you authentically embody customer-centricity?
    • Are you leveraging data effectively?
    • What digital channels are effective?
    • How does business handle budgeting?

Adaptability & Innovation: Discover why merging traditional and innovative approaches is essential for business resilience amidst economic volatility.

Marketing Technology: Discover which marketing technologies are driving success in your industry and explore their adoption and effectiveness, including analytics, CRM, and automation.

AI and Creativity: Learn how generative AI can transform the creative process.

Consumer Insights: Discover consumer preferences for messaging, user-friendly interfaces, and social media platforms like TikTok.

Contributing Voices 

The following industry experts have added valuable supplements and insights of their own to the report:  

Boniswa Sidwaba

Boniswa Sidwaba

Programming Lead, TikTok,
Sub-Saharan Africa

Brad Torien

Brad Toerien

Aynjil Co-founder | Strategic Insurance & Product Consultant

bronwyn williams

Bronwyn Williams 

Futurist, Trend Analyst & Global Keynote Speaker at Flux Trends

Cuan Lott

Cuan Lott

Attorney at Law, Lott Attorneys

De Wet

De Wet Ferreira

Digital Copywriter, Digitlab

Eoin McGuinness

Eoin McGuinness

Head of HubSpot for Startups, MEA, CEE & UK

Katey Gold

Katey Gold

Senior Marketing Manager, EMEA & APAC at HubSpot, Inc. 

Sir Lucian Grainge

Sir Lucian Grainge

CEO of Universal Music Group

Marc Fielers

Marc Fielers

Creative Director, Digitlab

Marc Ratcliffe-1

Marc Ratcliffe

Managing Director, Digitlab

Michelle Matthee

Michelle Matthee

Customer Success Manager, Chat Inc 

Mike-Saunders

Mike Saunders

CEO at Digitlab

Neal Mohan

Neal Mohan

CEO of Youtube

Stephen Butler-Emmett

Stephen Butler-Emmett

Managing Executive, DeepZen Consulting

Steve Msomi

Steven Msomi [Ph.D Fin]

CEO at Kabusha Advisory (Pty) Ltd

Tiffany Markman

Tiffany Markman

Copywriter, Trainer, Speaker

Tyron Love

Tyron Love

Global SEO Manager, Pepperstone 

Vincent Maher

Vincent Maher 

Chairman of the MMA and CEO of Octarine Digital

Wendy Mahony

Wendy Mahoney

Managing Director, Newmella

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The State of Digital Report

As a token of appreciation, everyone who took the survey this year will receive the 2025 version for free next year. Thank you for your valuable input!  

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