What you will learn at this webinar:
- Strategies to enhance marketing automation efforts.
- In-depth understanding of leading marketing automation platforms.
- Practical tactics to streamline marketing processes.
- Integration tips for maximizing the efficiency of automation tools.
This session explores leading marketing automation platforms and dives into effective tactics and strategies. It's designed for marketers seeking to enhance their automation efforts and streamline their marketing processes.
Presented By:
Mike Saunders, CEO of Digitlab
Mike Saunders is a renowned authority in the digital field with a wealth of experience. His leadership has driven successful social media strategies for major South African businesses, revolutionized global digital strategies, and contributed to the launch of #MARTECH marketing technologies. Widely recognized for his TEDx Talk and international acclaim as a keynote speaker, Mike has earned numerous awards, including being listed among the "Top Global Digital Marketing Experts & Influencers You Should be Following" and receiving Special Honors at the New Generation Awards. As head of Digitlab, a digital economy consultancy, Mike and his team focus on helping clients navigate the digital landscape, emphasizing the intersection of people and technology for businesses to thrive in the dynamic digital ecosystem.
For those who like a bit more detail:
Webinar Focus
Exploring Marketing Automation Platforms:
- Reviewing top-tier marketing automation tools.
- Understanding key features and capabilities.
Effective Tactics and Strategies:
- Implementing personalized customer journeys.
- Leveraging automation for lead nurturing and scoring.
- Best practices for automated email marketing.
Streamlining Marketing Processes:
- Optimizing workflow automation.
- Integrating marketing automation with other business systems.
Target Audience
Marketers:
- Marketing professionals looking to enhance their automation skills.
- Those interested in staying updated on the latest marketing automation trends.
Business Owners:
- Entrepreneurs seeking to streamline their marketing efforts for improved efficiency.
- Small to medium-sized business owners aiming to implement effective automation strategies.
Topics Covered
- Introduction to Marketing Automation: Defining marketing automation and its significance.
- Overview of Leading Platforms: Comparison of popular marketing automation tools.
- Tactics for Personalization: Creating personalized customer experiences through automation.
- Workflow Optimization: Tips for streamlining marketing processes and improving efficiency.
- Integration Strategies: Connecting marketing automation with CRM systems and other tools.
Webinar Outcome
Enhanced Automation Knowledge:- Participants will gain a deep understanding of marketing automation platforms.
- Attendees will learn actionable tactics to implement in their marketing strategies immediately.
- Insights into optimizing workflows and integrating automation for smoother operations.
- Participants will leave with the tools and knowledge needed to enhance overall marketing efficiency through automation.