What you will learn at this webinar:
- Latest in Google Travel Advertising
- Integration of AI and Big Data
- Cutting-Edge Google Travel Advertising Techniques
- New Tools and Techniques
- Optimising Audience Connection
Join industry expert Vincenzo as we uncover the latest advancements in Google Travel Advertising for the year 2024. This session promises to offer a deep dive into the integration of AI and big data in travel advertising, introducing new tools and techniques that are set to revolutionise how travel marketers connect with and convert their target audiences.
Presented By:
Vincenzo Cascone
Vincenzo Cascone, Account manager at Google specialised in the Travel industry and expert on Ads products.
Morongwa Moraladi
Morongwa, Regional Insights Specialist at South African Tourism, is a Business Events aficionado and has amongst other things worked on impact studies in the business events space including Meetings Africa and Africa's Travel Indaba.
Mike Saunders
Mike, CEO of Digitlab, is a renowned authority in the digital field with a wealth of experience. Widely recognised for his TEDx Talk and international acclaim as a keynote speaker.
For those who like a bit more detail:
Webinar Focus
Latest in Google Travel Advertising:
- Exploring the most recent updates and features in Google Travel Advertising.
- How these updates align with current industry trends and demands.
- Showcasing the integration of AI and big data in travel advertising.
- Practical examples of how these technologies can enhance campaign performance.
Revolutionising Travel Marketing:
- Introducing new tools and techniques that have the potential to revolutionise the way travel marketers operate.
- Emphasising the importance of staying at the forefront of technology in the travel industry.
Target Audience
Travel Marketers and Agencies:
- Marketing professionals in the travel industry looking to stay updated on the latest advertising trends.
- Agencies specialising in travel marketing seeking to gain a competitive edge.
- Managers overseeing digital marketing efforts for travel-related businesses.
- Professionals responsible for optimising advertising strategies for the travel sector.
Topics Covered
- Google Travel Advertising Overview: Current state of Google Travel Advertising and its significance in 2024
- AI and Big Data Integration: How AI and big data are transforming travel advertising on Google
- Introduction to New Tools: Unveiling new tools and techniques designed to enhance travel marketing on Google
- Practical Applications: Strategies for practical implementation of AI, big data, and new tools in travel advertising; and how to maximise the effectiveness of these technologies in marketing campaigns.
Webinar Outcome
Up-to-Date Knowledge:- Participants will gain a comprehensive understanding of the latest updates in Google Travel Advertising.
- Insights into how AI, big data, and new tools can be strategically employed for travel marketing success.
- Attendees will leave with actionable strategies to optimise their travel advertising campaigns.
- Empowering marketing teams with the knowledge and tools needed to stay ahead in the dynamic travel industry.