This guide will help you harness the power of data and turn your CRM into a revenue growth machine.

You will learn:

• How to execute experience-driven marketing

• The three paths to CRM success (segment, contextualise, personalise) 

• How to consistently attract, engage and delight customers

"CRM is more than just a digital filing cabinet. It’s a way to access, understand and monetise a goldmine already at your fingertips: customer data.”